- Old Newsletter
- Posts
- Rising from the Challenge: Rob Oliver's Entrepreneurial Odyssey
Rising from the Challenge: Rob Oliver's Entrepreneurial Odyssey
$30,000,000 by 26.

From Humble Beginnings: Overcoming Challenges
Rob Oliver's journey into entrepreneurship began with humble roots, marked by challenges and setbacks.
Despite facing obstacles, Rob persevered and eventually found his passion and drive in the world of business.
From Sneakers to Supplements: Finding Purpose
Reflecting on his journey, lets go over Robs transition from the sneaker business to supplements, and how he almost DIED šµ.
With a connection at Foot Locker, he gained early access to new releases, capitalizing on the resale market.
Managing to secure a significant allocation from Footlocker, he and his associates orchestrated pre-sales, collecting payments upfront and delivering the shoes later.
However, amidst the success, he encountered the darker side of the business when allocations were unexpectedly altered, leaving them unable to fulfill a committed order.
This situation escalated when a customer, demanded the promised sneakers, he ended up flashing a gun on Rob š«.
Despite the tense encounter, they resolved the issue amicably, demonstrating resilience amid adversity.

Navigating the Entrepreneurial Landscape: Lessons Learned
Delving into the intricacies of entrepreneurship, Rob shared valuable lessons and insights garnered from his experiences.
From hustling on Amazon to navigating the complexities of selling a multimillion-dollar company, Rob's journey offered invaluable wisdom for aspiring entrepreneurs.
The Genius Brand: Building a Multimillion-Dollar Empire
One of the highlights of Rob's entrepreneurial career was his successful venture with The Genius brand.
From its start to its eventual sale for $30 million, Rob's journey with the company showcased his resilience, determination, and entrepreneurial spirit.
But before that he had to overcome some obsticals.
Despite his limited business knowledge, they experienced exponential growth, soaring from a humble beginning to surpassing milestones like a rocket ship.
However, just as they were poised to reach new heights, Amazon unleashed a devastating AI bot program aimed at penalizing businesses suspected of fake reviews.
This unleashed a bunch of setbacks, with their products reviews being deleted by the hour, ultimately resulting in a significant loss of business over a span of mere weeks.
Faced with a critical decision, he gathered his closest confidants, recognizing that this moment called for unwavering resolve.
They could have chosen to cut their losses, but instead, they doubled down, leveraging their remaining resources to relaunch their best-selling products.
It was a bold move, but one that paid off handsomely when Amazon acknowledged their error and restored all of their reviews.
In the wake of this adversity, their business surged to new heights, reaching a staggering $30 million, a testament to their resilience and determination.

The Never-Ending Quest for Fulfillment
Rob Oliver's candid conversation about life, love, and the pursuit of fulfillment offers a profound glimpse into the complexities of the human experience.
As he delves into his thoughts on relationships, ambition, and the meaning of life, Rob provides valuable insights for those navigating their own journey.
The Power of Partnership: Finding the Right Person ā¤ļø
Reflecting on his relationship with his wife, Rob emphasizes the importance of finding a partner who shares your values and supports your growth.
He acknowledges the rarity of finding someone who sees you for who you are, beyond material wealth or societal status.
Navigating the Dating Landscape: Balancing Ambition and Relationships
Rob's observations on the dating scene shed light on the complexities of modern relationships.
He highlights the challenge of finding a partner who aligns with your values and aspirations, cautioning against the pitfalls of superficial attraction.
Through his own experiences, Rob emphasizes the importance of prioritizing personal growth and authenticity in romantic relationships.

Beyond Material Wealth: Life-Maxing š¤«š§
As Rob reflects on his entrepreneurial journey and the sale of his company, he confronts existential questions about the meaning of life.
Rejecting the notion of a finite endpoint, Rob embraces the concept of "life maxing"āthe relentless pursuit of personal growth and new experiences.
He acknowledges that material success is merely a means to an end, emphasizing the importance of seeking fulfillment beyond monetary gain.
Embracing Life's Grand Adventures
Rob's aspirations extend far beyond financial success, encompassing a desire to experience the richness of life to its fullest.
From attending New Year's parties in St. Bart's to witnessing the F1 race in Monaco, Rob's vision transcends conventional boundaries, embracing the grandeur of life's most extraordinary moments.
His unwavering commitment to exploring the world's wonders underscores a profound appreciation for the beauty and diversity of human existence.
The next guest is going to be Jacob Peters, founder of SuperPower.
If you have any questions for him, scroll back to the top of the page and click āRead Onlineā button.
This will take you to the online version of the newsletter where you can comment your questions!
We will answer the top questions Exclusively in next weeks newsletter.
To hear his full story, click this link to watch the podcast 24 hrs early!
How to begin an Amazon FBA:
Product Selection:
Choosing the right products is essential for Amazon FBA success. Focus on arbitrage and wholesale opportunities, prioritizing products with strong profit margins and year-round demand.
By avoiding seasonal items and conducting thorough analysis, I consistently identify profitable products that align with market trends.
Supplier Selection:
Once you've found promising products, securing reliable suppliers is crucial.
Whether it's through larger suppliers for scalability or smaller ones for personalized service, thorough research and direct communication are key.
Building strong supplier relationships ensures consistent inventory and timely fulfillment.
Scaling:
As your business grows, scaling becomes essential.
Delegating time-consuming tasks and reinvesting profits into inventory expansion are crucial steps.
Seeking guidance from experienced mentors can also accelerate growth and maximize success.
Example of success:
You probably want to see some results, other than Rob before having a go at this business model. so here is an example:
From Local Juices to Amazon Millions: Edgar's Success Story
Edgar's journey began with humble roots. His family had been selling juice in their hometown for years, but Edgar saw potential beyond local markets.
With Amazon's vast platform, he envisioned reaching millions of customers nationwide.
Thus, he ventured into the world of e-commerce, leveraging Amazon's marketplace to sell their signature juice products.
In his first year on Amazon, Edgar's sales surpassed expectations, reaching $200,000.
Despite initial challenges, such as setting competitive prices and optimizing product listings, Edgar remained resilient.
He credits much of his early success to learning from experienced sellers like Travis Marziani and embracing a mindset of continuous improvement.
By his second year, Edgar's sales skyrocketed to over a million dollars.
He reinvested profits into branding and product redesign, focusing on delivering a premium customer experience.
Edgar emphasizes the importance of presenting products professionally, with high-quality images and clear branding, to stand out in a competitive marketplace.
Over the following years, Edgar's business flourished, reaching $5 million in sales annually.
Despite facing disruptions like the COVID-19 pandemic, Edgar's online presence shielded his business from the worst effects.
He adapted swiftly, hiring additional staff and streamlining operations to meet increased demand.
Edgar's success on Amazon is underpinned by three key principles:
1. Belief in oneself: Edgar encourages aspiring entrepreneurs to have confidence in their abilities and embrace hard work. He emphasizes the transformative power of dedication and perseverance, even in the face of uncertainty.
2. Product selection: Edgar advises sellers to start with products they know well and are passionate about. By understanding the market and listening to customer feedback, sellers can refine their offerings to meet consumer preferences effectively.
3. Learning from mistakes: Edgar shares a valuable lesson from a costly error in packaging design. Despite setbacks, he used this experience to refine his product offerings and better understand customer preferences, ultimately leading to greater success.
To hear more about Edgarās story, watch this video:
Conclusion:
Starting and growing an Amazon FBA business requires strategy, perseverance, and smart decision-making.
By following this method and staying proactive, you can build a thriving online business. If you want to learn more, check out Rob Oliver's YouTube:
How to avoid tax in Puerto Rico?!
Rob moved to Puerto Rico, partially for the tax benefits. But is it all just hype or can you really save money out there?
Breaks:
Puerto Rico offers some enticing tax breaks, including exemption from federal income taxes, a four percent corporate tax rate, and no capital gains taxes.
These benefits appeal particularly to business owners, allowing them to enjoy significant tax savings compared to the US.
Motivation Behind Policies:
Puerto Rico aims to stimulate its economy by attracting wealthy individuals who will create jobs.
Historically reliant on US subsidies, the island seeks to diversify its revenue sources and foster economic growth through innovative tax policies.
People who have ALREADY benefited from this :
High-profile individuals like Logan Paul, Brock Pierce and TJR trading have seized the opportunity to benefit from Puerto Rico's tax advantages.
Paul, a popular YouTuber, and Pierce, a billionaire investor, have relocated to the island to leverage its tax incentives.
Criticism and IRS Response:
Despite the appeal, Puerto Rico's tax policies have faced criticism for potential social and economic disparities.
Additionally, the IRS faces challenges in enforcing tax compliance among relocators, leading to potential revenue losses.
to read more about the tax benefits of Puerto Rico, click here:
Reply